November 06, 2022 1 min read

Our mission is to pioneer the A.A SMART FASHIONS underwear industry by making the best undies in the world and constantly improving the fit, function and design. During this process we hope to bring more awareness as an option for clothing, especially underwear.
We had a rigorous and super long design process because we wouldn’t accept anything less than perfect. For most this would be their first experience with A.A SMART FASHIONS underwear so we obsessed on every detail from the stitches, pattern pieces, colours and overall design. We want everyone’s first experience with A.A SMART FASHIONS underwear to be nothing short of amazing!

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